Digital Marketing Masterclass

Digital Marketing  Masterclass 

Overview :

This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy, the course allows delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on analysis of results throughout, the course will show how to build effective plans and judge return on investment.

 

Who should attend :

Attendees should have a solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow up course for anyone who has completed the three day Digital Marketing course.

 

Learning outcomes :

  • Digital marketing in perspective – challenges, trends and changes.
  • Advanced channel techniques – SEO, social media, e-mail, display.
  • In-depth analytics – analysis, funnels, reporting and ROI.
  • Digital marketing strategy – situational analysis, objectives and KPIs, strategy models and implementation.

 

Participants will leave with practical information that they can put to use immediately..

 

Tile/Topic:
Digital Marketing Masterclass


Tag Line:
A complete guide to digital marketing best practice, techniques and tools


Date & Time:
14th -15th  July, 2016
0830 – 1700 Hours


Venue:
Hotel Intercontinental


Charges:

Members: Kshs 38,400 (VAT Excl)
Non-Members: Kshs 48,000(VAT Excl)


Course Director:

To be announced 

 


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